Eight major achievements in 2018
2018 was a very busy year, with great challenges and great achievements. Very briefly, this is what we can highlight:
Regarding OUTDOOR ADVERTISING, being faithful to our principles of exclusivity and maximum notoriety:
1. Deployment of Outdoor large format advertising displays, exclusively in premier and most iconic out of home locations, such as Plaza Moyua in Bilbao.
2. Launching of the kiosks advertising circuit in Bilbao in the main Bilbao center locations;
3. Launching of the first tariff Basque Country full coverage (Euskotren's trains, trams and Metro) reaching the main cities and towns of the Basque Country (37 million users).
4. Signing of the collaboration agreement with Clear Channel, North American advertising multinational urban furniture advertising displays leader, to incorporate the advertising elements of the tram stops of Bilbao and Vitoria (MUPIS) to the national and international advertising circuits managed by ClearChannel. This agreement is attracting best advertising campaigns to Bilbao and Vitoria trams.
As for SPONSORS, highlight:
5. The solidarity marathon of Gaztelugatxe (Dragonstone in Game of Thrones) organised in May 2018.
6. Valladolid city cultural sponsorships -all of them-management (Seminci, Valladolid gastronomy Contest, Christmas campaign, local festivities, etc.).
7. FICMA Barcelona (international environmental film festival) sponsorship management from our new headquarters in Barcelona. FICMA festival is excellent in term of focus, diversity of the audience and management.
8. Puesta en marcha de las nuevas sedes en Madrid y Barcelona.